A Retail Associate, or Sales Associate, is responsible for assisting customers as they shop within a store. Their duties include greeting customers, answering questions related to the merchandise and store policies and locating items for customers.

Retail Associate duties and responsibilities
Typically, the main duties of a Retail Associate are helping customers find products in a retail store, answering questions and helping them decide which products to buy. Some of their other daily responsibilities include:

Welcoming and engaging with customers as they enter the store
Assessing customers' needs and suggesting solutions to their problems
Working with cash registers and processing payments
Setting and attaining sales goals
Giving customers advice about sales and promotions
Using upselling techniques to increase store sales
Recommending the best products to customers
Cleaning and restocking the store throughout the day, before opening and after closing