Creating Global Brands with Jagdish Sheth
About this Course
It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other branding elements.Created by: Kennesaw State University
Related Online Courses
This course will begin by discussing superconductivity - a central example of a macroscopic phenomenon. It will then proceed to discuss various modern topics in quantum condensed matter physics,... more
Join High Tech High in this groundbreaking new course that follows the educational experiences of various students in our schools. We will will listen to them as they tell us How To Teach... more
This course will provide you with an overview over existing data products and a good understanding of the data collection landscape. With the help of various examples you will learn how to identify... more
This intermediate specialization equips pharmacy technicians with a comprehensive skill set, encompassing legal compliance, safety protocols, medication optimization strategies, specialized... more
This specialization is intended for aspiring learners and professionals seeking to hone their skills in the quantitative finance area. Through a series of 5 courses, we will cover derivative... more
Powered by
