Rutgers Classifieds>Rutgers Online Courses>Quantitative Marketing Research

Quantitative Marketing Research

About this Course

Marketing research is crucial to marketing managers, as it helps answer crucial marketing questions using data. In this course, we introduce quantitative marketing research techniques in conjunction with key marketing concepts. The participant is introduced to the design, implementation and interpretation of quantitative market research projects. The participant is introduced to the concept of value and willingness-to-pay, along with how to use auctions to estimate this. We then cover conjoint analysis, where the concept of value as a function of different attributes is discussed. We then move on to cluster analysis, where we discuss market segmentation based on different value propositions that different customers may seek. Finally, we discuss ethical issues in marketing research, going beyond its technical aspects.

Created by: Indian Institute of Management Bangalore

Level: Introductory


Related Online Courses

Sabemos que la cadena de suministro afronta interrupciones debido a los diferentes eventos a los que se encuentra expuesta desde crisis globales por desastres naturales hasta colapsos financieros,... more
Inventory is also company money, materialized in supplies towards the elaboration of products in-process, finished and for sale. Keeping an organized and updated inventory will allow you to save... more
Do you have a business idea, but you’re not sure if it’s going to fly? Or maybe you know you want to be an entrepreneur, but you’re not sure where to start? This business course is for anyone aspir... more
For a company to function properly it must have a permanent supply of raw materials and goods; if sourcing is done efficiently, availability for manufacturing and/or sale will be permanent. There... more
El liderazgo está en todas partes. Está implicado en casi cada acción social. Muchas personas que tienen el potencial de ser líderes no se dan cuenta, necesitan desarrollar su potencial de lid... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL