Luxury Brand Management
About this Course
Este curso introductorio del Luxury Brand Management le permitirá analizar el concepto del lujo y sus múltiples formas de expresión. El lujo es dinámico y relativo, ha evolucionado a lo largo del tiempo y con múltiples formas de expresión actuales. Podrás distinguir las diferencias del lujo frente a otros conceptos como el premium y lo aspiracional, descubrir las claves de la experiencia del lujo y cómo aplicarla en otros negocios que no son de lujo. Aprenderás la profunda transformación del sector del lujo en el siglo XXI y cuáles son las tendencias esperadas, distinguiendo el comportamiento de los diferentes tipos de consumidor del lujo, la gestión y comercialización diferencial de artículos y servicios de lujo con reglas y métodos completamente distintos al mercado generalista y premium.Created by: Universidades Anáhuac
Level: Introductory
Related Online Courses
This course will teach you about the management and governance of infrastructures. As cities are currently hosts to half of the world’s population, the role played by urban infrastructures in the d... more
Underestimating project complexity is widely accepted as one of the major causes of project failure. Based on international benchmarking activities, [1] we know that an average of 40% of projects... more
Writing for video games is truly a new frontier, a place where writers and game designers are still learning, innovating and pioneering bold approaches to telling stories. This course is your... more
The primary difference between video games and other art forms is interactivity. Players embody the characters in a game; instead of watching the protagonist make choices, they actively make... more
Successful entrepreneurship ultimately comes down to three questions: Are you solving a real problem? Do you have a superior solution? Can you sustainably deliver the solution? The course series... more
Powered by
