Rutgers Classifieds>Rutgers Online Courses>Digital Transformation Strategy: Discovering and Reaching New Markets

Digital Transformation Strategy: Discovering and Reaching New Markets

About this Course

This course is different – it’s a sample of the most important key concepts and techniques needed to develop digital strategies and bring them to market. The Smith School of Business and Clark School of Engineering have teamed up to organize courses in a series that samples our best across digital strategy, marketing, planning, and delivery to bring you a series of essential lessons. This first course starts by clearly describing the nature of disruption, transformation, and strategies that companies can use to exploit and respond to technological change. It goes on to provide a sufficient business leader’s understanding of how technology works, the information systems architecture, and how adoption and innovation occur in existing businesses. Armed with the insights into computing stacks, business systems, adoption life cycles, and innovation strategies this course then takes you on a tour of the key technologies driving change in how we build, operate, and capture value in our businesses. These key emerging technologies now form the basis for you to create your own strategies and approaches to innovating your business. The course wraps with how to deliver these new offerings and reach new audiences through digital marketing. Digital marketing processes, frameworks, and techniques are examined. You’ll learn about the importance of a Customer Journey, and how the hard switch to Inbound marketing requires new skills in having open, customer-centric conversations. And you’ll learn how those offerings that require Outbound are changing in the world of digital, and how to manage customers through Social. This course is a lean, forged pathway to develop your own new strategy to innovate your program, your unit, or your business by identifying the opportunities to play offense and defense against disruptive digital technologies using the best techniques from the Smith School of Business.

Created by: The University of Maryland, College Park,University System of Maryland

Level: Introductory


Related Online Courses

Leading companies look for innovative thinking in new hires and for career advancement. Yet only 1 in 4 of us feels truly creative. Time to reinvent yourself and unleash the creativity lying... more
La Codificación de Audio (también conocida como compresión de audio) es una representación digital de las señales de sonido para ser almacenadas o transmitidas por cualquier medio digital. En este... more
¿Sabías que el 88% de los estudiantes afirman que el curso les ha servido para mejorar su capacidad de formular, implementar, y/o evaluar políticas públicas? ¿y que al 79% les ha ayudado a mejo... more
Globalization, off-shoring and the just in time paradigm have created vulnerable supply chains that are suffering from unprecedented shocks like COVID-19 and increasing disruptions from climate... more
Bienvenidos al curso en línea de identificación de productos, este curso está diseñado bajo el estándar general de GS1 y contiene toda la información necesaria para que comprendas la impor... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL