Rutgers Classifieds>Rutgers Online Courses>Customer Relationship Management

Customer Relationship Management

About this Course

Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability. Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention. In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations. Topics covered include: Customer retention Customer centricity Customer lifetime value Customer value management

Created by: Indian Institute of Management Bangalore

Level: Intermediate


Related Online Courses

In this course, you will learn how to apply accounting and federal income tax principles to project earnings and cash flows, specifically of the post-combination entity. To drive concepts home, you... more
Ángela Liliana, colombiana y trabajadora del sector privado, afirma que este curso le ofreció herramientas teóricas y prácticas, conforme a estándares internacionales, que le permitieron opti... more
Este curso se enfoca en la necesidad de las compañías para entregar sus productos en manos del consumidor digital que adquiere bienes y servicios en sitios web y que es aún más exigente que el que... more
Globalization, off-shoring and the just in time paradigm have created vulnerable supply chains that are suffering from unprecedented shocks like COVID-19 and increasing disruptions from climate... more
Want to be a key player in transitioning your organisation to the low carbon economy? This course is ideally suited to business managers, financial managers, business-intelligent analysts and data... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL