The Strategy of Content Marketing
About this Course
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.Created by: University of California, Davis
Related Online Courses
Wharton\'s Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity... more
Explore the exciting world of quantum computing with this comprehensive beginner\'s course. Start by building a strong foundation in key mathematical concepts like complex numbers, matrix... more
This is a Google Cloud Self-Paced Lab. In this lab, you will create a series of visualizations from the Airports and Flights datasets and save them to a dashboard in Looker.Created by: Google Cloud more
This specialization provides an overview of solar photovoltaics (PV), intricacies of solar system design, and a framework for solar PV project management. Targeted for engineers, HVAC installers,... more
Introduces how to measure and manage a workforce strategically, including (1) identifying the strategic work that is truly necessary to execute firm strategy; (2) investing in differentiated... more
Powered by
