Introduction to Marketing
About this Course
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more. Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals. This course is for anyone interested in marketing.Created by: University of British Columbia
Level: Introductory
Related Online Courses
For UX maturity to settle in an organization, there needs to be UX leadership. In this MOOC you will learn the specifics needed to manage a UX project, from managing UX professionals to talking... more
Agri-food systems are among the most important human-environmental production systems that shape our society. Current research on global drivers of change unambiguously demonstrates the role of the... more
Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you... more
Do you want to learn how to design? Using the Delft Design Approach, you will learn how to use a number of key design methods to create meaningful products and services. This course is an... more
Designing a successful and innovative solution requires creative ideas and their iteration. As critical phases of the design thinking process, ideation and iteration are often what distinguish... more
Powered by
