About this Course

Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world\'s most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape. SEO Evolution and Future Trends - Stay ahead of the curve by exploring the ever-changing SEO landscape. Learn to anticipate and adapt to future developments, ensuring your skills remain cutting-edge and relevant. Proven Strategies and Tactics - Master core SEO techniques to drive organic search traffic to your websites. Discover powerful methods to improve your search rankings while avoiding Google penalties. Hands-on Experience - Put theory into practice with exciting exercises designed to enhance your Google visibility. These engaging activities will solidify your understanding and provide immediate, real-world application of SEO principles, or help you create your own portfolio so you can get started with a career in SEO. This course is the first in our comprehensive SEO Specialization. By the end, you\'ll have a solid foundation in SEO and delve deeper into this exciting field. Get ready to transform your digital presence and unlock new opportunities in the world of search engine optimization.

Created by: University of California, Davis