Predict Ad Clicks Using Logistic Regression and XG-Boost
About this Course
In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.Created by: Coursera Project Network

Related Online Courses
In this course, you will learn about traditional and emerging techniques in population-level data collection that can be used to strengthen public health programs and policies. Experts from around... more
In this project, we will analyze life expectancy data by performing data wrangling & exploratory data analysis (EDA). Pandas is a powerful open source data analysis tools in python. Exploratory... more
Students want to be successful when they embark on a learning journey. That success is dependent on a constellation of factors: 1) they need to be able to process the material that is presented in... more
\"International Communication and East Asian Affairs: International News Practice\" is an online course offered by the Graduate Institute of Journalism, National Taiwan University, in collaboration... more
\"GenAI for Technology Consultants\" is an immersive course designed to equip technology consultants with the knowledge and practical skills necessary to integrate Generative Artificial... more