Online Advertising & Social Media
About this Course
Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google adwords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact. This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders. This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.Created by: The University of Maryland, College Park,University System of Maryland
Level: Introductory
Related Online Courses
This inclusive leadership course will equip you with the tools to model and practice effective gender partnership as a means of creating culture change inside and outside your workplace. You’ll b... more
One of the key insights from the science of happiness is that our own personal happiness depends heavily on our relationships with others. By tuning into the needs of other people, we actually... more
How are you thriving or surviving in your remote work environment? Remote working has long been an option for many organizations and employees. However, with the COVID-19 pandemic, many more... more
In an ever-growing digital world, the need for strong data analysis skills is at the forefront of every business function, along with the ability to accurately describe and interpret analytical... more
Learn about contracts from Harvard Law Professor Charles Fried, one of the world's leading authorities on contract law. Contracts are promises that the law will enforce. But when will the law... more
Powered by
