Marketing: Customer Needs and Wants
About this Course
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication StrategyCreated by: IESE Business School
Related Online Courses
Data Governance with Databricks is a meticulously designed course to help you understand and implement efficient data governance in your organization. The course begins by familiarizing you with... more
Embark on a comprehensive journey into Embedded Systems with this course. Module 1, \"Introduction to Embedded Systems,\" lays the foundation by exploring principles, architectures, and essential... more
How might what we love - what we watch, what we read, what we post - make our communities healthier and more vibrant? This question guides Fandom and Popular Culture in the Digital Age. In our... more
How can psychotherapy help people struggling with depression and stressful interpersonal life events? How do therapists facilitate effective management of interpersonal experiences such as... more
The Cloud Migration Factory on AWS solution uses a serverless architecture to coordinate and automate your organization\'s medium-scale to large-scale migrations to the Amazon Web Services (AWS)... more