Marketing - Delivering the Value Proposition
About this Course
In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. One important aspect of this is developing and communicating a clear value proposition. This course takes a close look at the process of branding and its relationship to value creation. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. Pricing strategies along with a look at social responsibility will also be considered and evaluated by the learners.Created by: Doane University
Level: Introductory
Related Online Courses
In today’s environment where customers, needs, markets and product portfolios change rapidly; planning the future based on historical data alone is simply not good enough. Demand-driven supply c... more
A raíz de la pandemia mundial originada por el virus SARS-CoV-2, vivimos en una realidad digitalizada. Al no poder salir a la calle como normalmente hacíamos, la mayor parte de los servicios y, p... more
“Sustainable growth business models are the beginning of a solution — they aim to optimize the use of resources and fossil energy, and to reduce waste flows and emissions (eco- efficiency). Str... more
Las competencias transversales (soft skills) son esenciales en prácticamente todos los puestos de trabajo actuales y complementan a las competencias técnicas (hard skills) para construir un p... more
Leading companies look for innovative thinking in new hires and for career advancement. Yet only 1 in 4 of us feels truly creative. Time to reinvent yourself and unleash the creativity lying... more
Powered by
