Digital Customer Analytics
About this Course
Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. Explore how to create customer value and evaluate marketing actions, identify and select customers and turn loyalty programs into long term solutions. You will also analyze customer churn and its impact and explore the latest Direct to Consumer Models and other valuation tools. This online course is designed for marketing managers and analysts, customer relationship managers, and strategists in any sized organization and company. This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.Created by: The University of Maryland, College Park,University System of Maryland
Level: Introductory
Related Online Courses
Nos encontramos ante una crisis de liderazgo mundial debido (entre otros factores) al contexto volátil, incierto, complejo y ambigüo en el que vivimos. El mundo requiere líderes conscientes de sí... more
Un des défis auxquels sont confrontés les gouvernements, les institutions publiques, les organismes non gouvernementaux, les agences de développement et d'autres acteurs chargés de promouvoir de ... more
Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model? In this business and management course,... more
Companies today are constantlyhaving to adapt and redefinetheir strategies due to the impact of technology and globalization.To be a leader in the future means you need to be able to change, adapt,... more
Hoje mais do que nunca, os cidadãos exigem uma administração pública ágil e proativa que lhes permita fazer seus negócios sem sair de suas casas - em outras palavras, eles exigem um governo digit... more
Powered by
