Strategic Management
About this Course
In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO). This course aims to equip you with a good understanding of: What managing a firm strategically implies? How one analyzes the industry in which a firm competes? How does a firm create competitive advantage? How does a firm sustain its competitive advantage?Created by: Indian Institute of Management Bangalore
Level: Introductory
Related Online Courses
This course is not about difficult algorithms and complex programming; it is a course for anyone interested in learning about the benefits and implications of AI when applied in practical settings.... more
Health care spending, quality, and access continue to plague America and global nations alike. With U.S. health care costs trending toward $4 trillion in 2020, the need to innovate and create... more
This course is part of the University of Cambridge’s MicroMasters program in Writing for Performance and Entertainment Industries. Ever wanted to jump up on stage and make people laugh…and then mak... more
Conducting market segmentation analysis and committing to a long-term market segmentation strategy is a complex and challenging journey for any organisation. This course guides you through the... more
Every employee is involved in business processes to create products or services. The causes of decreasing customer satisfaction and increasing quality costs are often unknown, so derived solutions... more
Powered by
