Sustainable Agri-food Marketing
About this Course
The learner will explore sustainable marketing and incorporate the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry. They will take the long-term view that includes multiple scales local, national, and global, envisioning different possibilities for the future of food. Leveraging the best communication and media to eliminate the old while promoting the new products, programs, and systems matters immensely in getting the population to adopt a sustainable food futures model. Learners will imagine, create, and promote the food futures they want for their organizations, their communities, and the world. Learners will also identify target audiences and needs, and develop authentic positioning, distribution, promotion and communications for sustainable agri-food systems.Created by: Doane University
Level: Intermediate
Related Online Courses
Labor and production standards, meant to ensure the safety of workers and consumers, are neither universally accepted nor always enforced. Where local governments fail to act, global corporations... more
Supply Chains are complex systems involving multiple firms and organizations with different goals and objectives. Additionally, there are external forces and trends that can impact (positively or... more
Inventory is also company money, materialized in supplies towards the elaboration of products in-process, finished and for sale. Keeping an organized and updated inventory will allow you to save... more
This course is part of the University of Cambridge’s MicroMaster’s program in Writing for Performance and Entertainment Industries. How can you utilise the innovative creative world of online dig... more
What is a PMO, and how does it work? This course focuses on the Project Management Office (PMO) and the governance techniques used to monitor and control the delivery of projects and programs.... more
Powered by
