Introduction to Connected Strategy
About this Course
In this course, you’ll learn how technology has enabled firms to fundamentally change how they connectwith their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School havedesigned this course to help you explore the impact of connected strategies and business opportunitiesassociated with those strategies. Through study and analysis of both the innovation framework andvalue proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Modelscan be utilized in a myriad of industry and business models. You’ll also explore different types ofconnected customers/producers and examples of connected strategy and evaluate existing technologiesthat can inform the design of connected relationships. By the end of this course, you’ll be able toidentify different types of connected strategies and opportunities in a variety of business models so youcan employ best practices and achieve success within your organization.Created by: The Wharton School of the University of Pennsylvania
Level: Intermediate
Related Online Courses
Un dispositivo médico es cualquier instrumento, aparato, implemento, máquina, implante, reactivo para uso in vitro, software, material u otro artículo similar o relacionado a la prevención, el dia... more
In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a... more
É comum ver equipes de projetos tendo que investir grande parte de seu tempo para resolver problemas em vez de preveni-los. A gestão de riscos de projetos procura gerenciar antecipadamente os e... more
The Japanese economy was once described as the “rising sun,” overcoming all odds to become an economic superpower. In the late 1980s and early 1990s, many of the largest companies in the world wit... more
This course is different – it’s a sample of the most important key concepts and techniques needed to develop digital strategies and bring them to market. The Smith School of Business and Clark Sch... more
Powered by
