Campaign Performance Reporting, Visualization, & Improvement
About this Course
The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence. After completing this course, you will be able to: - Describe the value of data storytelling and list best practices for preparing visualizations. - Identify popular visualization tools and advantages of each. - Identify common market channel strategies. - Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix. - Identify what campaign structures impact ROI and common pitfalls to avoid. - Assess and readjust ROI. - Identify the steps to plan and implement market campaign analysis. - Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.Created by: Unilever
Related Online Courses
In this specialization, you will explore how many public health outcomes are directly influenced by human contact with the environment. The four courses in this series will introduce you to the... more
This Specialization enables learners to successfully apply core Java programming languages features & software patterns needed to develop maintainable mobile apps comprised of core Android... more
This specialization consists of three elementary language courses, aims to improve your Chinese language skills effectively and systematically. This specialization introduces everyday language and... more
This Specialization was designed to combine the most current business research in digital transformation and strategy with the most up-to-date technical knowledge of the technologies that are... more
Welcome to the Introduction to Ambulatory Healthcare Management course! This course provides you with a comprehensive understanding of the fundamental concepts and practices involved in managing... more
Powered by
