Vyombo vya Habari Dijitali kwa Matokeo ya Afya
About this Course
The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators. Yale is thrilled to offer this course fully translated in: Arabic - French - Spanish -Created by: Yale University
Related Online Courses
In this 1.5-hour long project, you will be self-publishing a paperback book on Amazon Kindle Direct Publishing. You will be guided through the entire process of selecting a trim size, downloading a... more
Microelectronics enable all aspects of our daily lives (across consumer products, automotive, communication, computer, medical, agriculture), and must all be housed in secure packages. This... more
Many people around the world struggle with substance use disorders and addictive behaviors. You might know someone, possibly a family member or close friend, who is currently dealing with one of... more
The Final Project will be a hands-on, comprehensive project that practitioners of virtual education can implement in their profession. For this final project, learners will draft a design plan for... more
This specialization is designed for anyone interested in common psychological disorders that may affect themselves, their family, their community, or society. The disorders covered in this course... more