The Marketing Plan

About this Course

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product.

Created by: IE Business School


Related Online Courses

This is a self-paced lab that takes place in the Google Cloud console. This lab deployings a Kubernetes Engine cluster, then a simple web application fronted by a load balancer is deployed to the... more
The Privacy Fundamentals course introduces students to fundamental privacy concepts, frameworks and laws.\\n\\nThis specialization provides students with a foundational knowledge of important... more
This course teaches you the fundamentals of transforming clinical practice using predictive models. This course examines specific challenges and methods of clinical implementation, that clinical... more
In this course, you will learn about the role of immune responses of the adaptive (acquired) immune system which provides specialised immunity against pathogens. Guided by our researchers in the... more
Designed for learners of all experience levels, this program equips you with the essential skills needed to use the software tools utilized on a daily basis in office environments. Throughout the... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL