The 4 A\'s of Marketing with Jagdish Sheth
About this Specialization
This is a master class in Jagdish Sheth\'s new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective.\\n\\nProfessor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A\'s of marketing are more relevant in today\'s world of social media, technology, and emerging markets.\\n\\nProfessor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your marketing to be more global and customer-centric.Created by: Kennesaw State University
Related Online Courses
In this guided project, you will learn how to build automated image quality inspection using Amazon Lookout for Vision. Amazon Lookout for Vision is a Machine Learning as a Service from Amazon Web... more
In this course, learners will be introduced to the concept of Digital Twins, learn how it is applied in manufacturing, and what businesses should consider as they decide to implement this... more
Welcome to the Lightning App Builder course! The course is designed to empower Salesforce developers and administrators with the skills and knowledge necessary to leverage the power of Lightning... more
In the fourth course of the Deep Learning Specialization, you will understand how computer vision has evolved and become familiar with its exciting applications such as autonomous driving, face... more
This is a self-paced lab that takes place in the Google Cloud console. Data Studio lets you create dynamic, visually compelling reports and dashboards. Watch the short video more