Selling to Chinese Consumers
About this Course
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.Created by: The Chinese University of Hong Kong
Related Online Courses
This introductory course is designed for beginners and individuals with limited programming experience who want to embark on their software development or data science journey using Python.... more
Developed by Rice University\'s world-class Computer Science & Data Science faculty, this specialization is intended for beginners who would like to master essential programming... more
This specialization provides a robust introduction to the key principles and practices of Information Systems Management.\\n\\nThe first course describes how Information Systems address business... more
Gain Skills to understand the fundamentals of Machine Learning. Learn working with various AWS Services necessary for Machine Learning. Hands on Experience working with AWS Management Console.... more
How many times have you decided to learn a programming language but got stuck somewhere along the way, grew frustrated, and gave up? This specialization is designed for learners who have little or... more
Powered by
