Predict Ad Clicks Using Logistic Regression and XG-Boost
About this Course
In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.Created by: Coursera Project Network
Related Online Courses
This course will help you to transform complex data into actionable insights and compelling stories using Microsoft Copilot. You\'ll learn cutting-edge generative AI techniques for data analysis,... more
This specialization is intended for security beginners. No prior experience is needed. Learn how security works across the organizational spectrum. This includes high-level concepts like... more
In this course, you\'ll have the opportunity to explore some of the greatest classic golf architects who built courses from the 1880s through the 1920s and some contemporary golf course architects.... more
This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will... more
This introductory course, aimed at first-semester MBA students, allows learners to gain a comprehensive understanding of the fundamentals of marketing through the lens of the 4Ps. We\'ll discuss... more