Rutgers Classifieds>Rutgers Online Courses>Positioning: What you need for a successful Marketing Strategy

Positioning: What you need for a successful Marketing Strategy

About this Course

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract.

Created by: IE Business School


Related Online Courses

Welcome to the \"Generative AI Foundations\" course, a learning journey designed to equip you with a deep understanding of Generative AI, its principles, methodologies, and applications across... more
The course focuses on teaching students how to successfully analyze a business process, research methods of improving a process, and adapt/integrate the improvement. methods into the business... more
This is a self-paced lab that takes place in the Google Cloud console. In this hands-on lab you will build, change, provision, and destroy infrastructure using Terraform in the cloud... more
This specialization is intended for sales professionals at any point in their career, whether they\'re just starting to apply for sales jobs or leading a global sales organization. Each course... more
In this 40 minute long project, you will learn how to create an account and a Newsletter in the website MailChimp. Users attending this project will obtain the ability to create an email newsletter... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL