Rutgers Classifieds>Rutgers Online Courses>Marketing Fundamentals: Who Is Your Customer?

Marketing Fundamentals: Who Is Your Customer?

About this Course

In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service. If you’re starting or running a business, identifying and targeting your consumers is the single most important decision you can make. Business leaders often wrongly believe that every customer is a good customer. This is not always the case; knowing which customers to let go of is just as important as finding customers. In this marketing course, you will learn how to assess the value you provide to the consumer as well as the value the customer offers your business. The course will also provide you with a toolkit you can apply to real world situations. Topics include: the marketing mix segmentation targeting and positioning marketing strategy consumer behavior Marketing is often an afterthought for entrepreneurs as they focus on getting their venture off the ground. You will learn how marketing is a vital part of launching a successful business, and for keeping one running, and how marketing concepts can be applied to entrepreneurial situations. By the end of the course, you will be thinking about marketing strategically in order to grow your business, rather than as a tactical cost. This course is part of the Business Principles and Entrepreneurial Thought XSeries.

Created by: Babson College

Level: Introductory


Related Online Courses

Lean Six Sigma Training can minimize the risks of failure in organizations' Six Sigma initiatives, lean practices, and operational performance. Lean Six Sigma training benefits individuals who may... more
Learn management skills to support workplace diversity and inclusion in a public library setting. You will learn about theories and frameworks that explain the underlying mechanisms of the impacts... more
Now more than ever, you are going to school, working, and living in communities with people who think, look, and have beliefs different from your own. This 45-minute course will give you the skills... more
La comunicación interpersonal es una de las habilidades profesionales y gerenciales más importantes: todos los días nos relacionamos con superiores, colaboradores, clientes y colegas. Ser un bu... more
El sector servicios (sector terciario) en el siglo XXI ha alcanzado una altísima participación en el PBI (también conocido como PIB) mundial y mantendrá esta tendencia a ritmo exponencial. Los cli... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL