Marketing Fundamentals: Who Is Your Customer?
About this Course
In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service. If you’re starting or running a business, identifying and targeting your consumers is the single most important decision you can make. Business leaders often wrongly believe that every customer is a good customer. This is not always the case; knowing which customers to let go of is just as important as finding customers. In this marketing course, you will learn how to assess the value you provide to the consumer as well as the value the customer offers your business. The course will also provide you with a toolkit you can apply to real world situations. Topics include: the marketing mix segmentation targeting and positioning marketing strategy consumer behavior Marketing is often an afterthought for entrepreneurs as they focus on getting their venture off the ground. You will learn how marketing is a vital part of launching a successful business, and for keeping one running, and how marketing concepts can be applied to entrepreneurial situations. By the end of the course, you will be thinking about marketing strategically in order to grow your business, rather than as a tactical cost. This course is part of the Business Principles and Entrepreneurial Thought XSeries.Created by: Babson College
Level: Introductory
Related Online Courses
Analytics have revolutionized sport, providing a competitive advantage to organizational decision-making both on and off the field. This course introduces best practices utilized in sport business... more
Please note: the UMD Power Lab is an optional lab, highly recommended, and costs an additional fee. Please read the important statement at the bottom of the description Emotional intelligence is... more
The New Space sector is a fast-growing market, boosting the historical institutional space exploration economy. The roughly 366 billion USD global space industry in 2019 is estimated to surge to... more
In a knowledge-based society, innovation is the driving force of the economy on all levels and in all types of organisations. Start-ups are companies or ventures that are focused on few products or... more
The crises of our time generate enormous adaptive challenges for our families, organizations, communities, and societies. The need for leadership that can mobilize people to meet these challenges... more