Introduction to Digital Advertising
About this Course
The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.Created by: University of Colorado Boulder
Related Online Courses
This is a self-paced lab that takes place in the Google Cloud console. In this lab, you create two nginx web servers and control external HTTP access to the web servers using tagged firewall rules.... more
The learning experience will provide participants with an understanding of psychological safety and the skills needed to create safe, inclusive, and supportive environments in their lives. At the... more
Expand your financial knowledge to ask better questions, spot problems, make better decisions, and increase your influence in the organization. Duke Corporate Education has partnered with Professor... more
This specialization explores the transformative impact that AI will have on marketing by guiding learners through its applications across the customer journey. Participants will gain experience in... more
How can psychotherapy help people struggling with depression and stressful interpersonal life events? How do therapists facilitate effective management of interpersonal experiences such as... more