Rutgers Classifieds>Rutgers Online Courses>How to Implement and Evaluate Communication Campaigns

How to Implement and Evaluate Communication Campaigns

About this Course

As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process. In our fast-paced and interconnected world, the ability to convey messages with impact is more critical than ever. Whether you\'re a seasoned communication professional looking to refine your skills or someone entirely new to the field, this course is designed to empower you with the knowledge and tools you need to create compelling campaigns and assess their effectiveness.

Created by: University of Colorado Boulder


Related Online Courses

This course offers a proven framework for crafting and delivering impactful presentations. In the professional world, academic settings, or public life, we\'re frequently asked to \"share some... more
Popularized by movies such as \"A Beautiful Mind\", game theory is the mathematical modeling of strategic interaction among rational (and irrational) agents. Over four weeks of lectures, this... more
Google Cloud Professional Data Engineer certification was ranked #1 on Global Knowledge\'s list of 15 top-paying certifications in 2021! Enroll now to prepare!\\n\\n---\\n\\n87% of Google Cloud... more
e.g. This is primarily aimed at first- and second-year undergraduates interested in engineering or science, along with high school students and professionals with an interest in programmingGain the... more
In this Software Product Management Specialization, you will master Agile software management practices to lead a team of developers and interact with clients. In the final Capstone Project, you... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL