Rutgers Classifieds>Rutgers Online Courses>Global Challenges in Business

Global Challenges in Business

About this Specialization

This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid technological advancements, hand in hand with huge challenges relating to migration patterns, multiculturalism, and increased competition. This specialization covers how business strategy is formulated at a global scale, how marketing and management practices are adapted to develop foreign markets, and how businesses can navigate the challenges of increasing multiculturalism in consumer markets and organizational teams. The specialization provides students with actionable frameworks to guide both expansions into foreign markets and the development of ethnic markets at home.\\n\\nUpon completion of the specialization, you will:\\n\\nUnderstand how businesses function and pursue opportunities in the global marketplace. Understand cultural frameworks for making marketing and management decisions across cultural boundaries. Develop marketing plans for penetrating foreign markets of consumers with different cultures. Understand how to manage a global organization. Develop marketing strategies that resonate with ethnic segments (e.g., Hispanics). Understand the benefits and challenges of managing multicultural teams in organizations.

Created by: University of Illinois Urbana-Champaign


Related Online Courses

This comprehensive course unravels the potential of generative AI in data analytics. The course will provide an in-depth knowledge of the fundamental concepts, models, tools, and generative AI... more
This specialization is intended for people who are interested in taking their web development with Django to the next level. It is assumed that learners have are familiar with Python and have taken... more
In the realm of pharma and life sciences, clinical data analysis is a critical skill that demands precision and expertise. This course breaks down the intricate processes involved in analyzing... more
Steel, ever-evolving material, has been the most preeminent of all materials since it can provide wide range of properties that can meet ever-changing requirements. In this course, we explore both... more
This course, part 1 of a 2-course sequence, examines the history of rock, primarily as it unfolded in the United States, from the days before rock (pre-1955) to the end of the 1960s. This course... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL