Foundations of Digital Consumer Search and Marketing
About this Course
This course will develop your understanding of the fundamentals of digital marketing and how it transformed the marketing landscape. By the end of this course, you will have developed your understanding of key topics such as: the fundamentals of content marketing, digital consumer engagement, journey mapping, lifecycle and value proposition. You will also have the opportunity to discuss topics such as digital consumer experience management, competitor benchmarking and creating a digital customer journey map with your peers. Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved. In the end-of-course assignment, you will reflect on the key points from this course, and consider how they can be applied in a real-life context. Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.Created by: Queen Mary University of London
Related Online Courses
This course will introduce you to the foundations of modern cryptography, with an eye toward practical applications.Created by: University of Maryland, College Park more
Test Driven Development (TDD) is an industry accepted technique to build Enterprise Applications and enhance quality. This course will introduce a test first approach for the development of Java... more
Elevate your jQuery skills with this comprehensive course. Start with advanced form manipulation to enhance user interaction through sophisticated techniques, from basic handling to complex... more
Building on the foundational knowledge from LLM Level 2, this advanced course, Large Language Models - Level 3 is designed to deepen your expertise in using H2O ai\'s cutting-edge Generative AI... more
Case Study - Predicting Housing Prices In our first case study, predicting house prices, you will create models that predict a continuous value (price) from input features (square footage, number... more