Estrategias Sustentables del Green Marketing
About this Course
Conviértete en el experto que desarrollará un pensamiento analítico del Green Marketing y sus principales herramientas teórico-prácticas para incorporar el medioambiente en las decisiones de mercadotecnia empresarial, despertando un comportamiento socialmente responsable con el medioambiente, de manera que se puedan proponer Estrategias Sustentables de productos ecológicos o servicios ecoamigables enfocados a segmentaciones de consumidores verdes. Intégrate al curso de Estrategias Sustentables del Green Marketing que abordará los antecedentes, evolución, conceptos asociados a la realidad medioambiental y su relación con la planeación estratégica para productos o servicios Eco-friendly; asimismo, el análisis del consumidor socialmente responsable y su relación con los factores de actitud e intención de compra hacia las marcas verdes en el mercado actual.Created by: Universidades Anáhuac
Level: Intermediate
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