Digital Marketing Analytics: Tools and Techniques
About this Course
Businesses today have access to an increasingly large amount of detailed customer data, and this influx of “big data” is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys, web analytics, as well as prices and advertising. You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results. Artificial intelligence and machine learning will be explored as tools to deepen analytical skills and acumen and hone decision making. This comprehensive exploration into digital marketing analytics tools and techniques is critical knowledge for any marketing influencers, digital marketing analysts and product and brand decision makers within small and medium businesses as well as larger organizations with international reach. This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.Created by: The University of Maryland, College Park,University System of Maryland
Level: Introductory
Related Online Courses
Cuando hacer las cosas bien no es suficiente, necesitamos convertir la mejora continua en un lema diario para todos los trabajadores de la empresa. Para ello necesitamos conocer técnicas que nos ... more
What separates an idea from a business? A paying customer. And this is where we want to take you in this course. From there you’ll begin growing your group of target customers. This will set in m... more
The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of... more
Nowadays, the fast change of “analogous” business models, to “digital” models, creates the necessity to generate strategies that help companies to outline digital transformation routes. Compani... more
For UX maturity to settle in an organization, there needs to be UX leadership. In this MOOC you will learn the specifics needed to manage a UX project, from managing UX professionals to talking... more