Rutgers Classifieds>Rutgers Online Courses>Customer-Centric Innovation

Customer-Centric Innovation

About this Course

Addressing the needs of your customers is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project. In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts. Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. After this course, you will get a different perspective: You don’t need to rely on luck. Instead you’ll be able to manage the different stages of an innovation project: Structuring the Innovation Process & The Frontend of Innovation What are different perspectives of structuring the innovation process? How to manage the “fuzzy” Frontend of Innovation? What are the most important methods of Trend Analysis and Opportunity Recognition? Starting an Innovation Project What is most important in the Strategy Phase? How to start an innovation project successfully? Market Insights, Co-Creation & Evaluation methods: What are the key methods to gain important Market Insights? How to gather ideas by engaging in Co-Creation activities? How to evaluate concepts based on concept testing with customers or rapid experimentation? Besides the online lectures you will engage in a series of individual and group exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will be used to help you better prepare for real-life situations in your company. After completing this course you will improve your career qualifications as Product Manager , Engineer , Process Manager and Marketing Manager. Learners from the industries of Product Management , Engineering , Innovation Management and Customer Relationship Management already completed the course as well as Consultants and Entrepreneurs. This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

Created by: RWTH Aachen University

Level: Intermediate


Related Online Courses

En este curso se presentarán nociones básicas acerca de la gestión de proyectos y del rol de dirección de los mismos, haciendo hincapié en la triple restricción y en los factores que es neces... more
Over one hundred years have passed since The Principles of Scientific Management was published by A.F. Taylor, who is recognized as the originator of Industrial Engineering, and the manufacturing... more
This course explores how anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights and... more
Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will... more
Este curso se enfoca en la necesidad de las compañías para entregar sus productos en manos del consumidor digital que adquiere bienes y servicios en sitios web y que es aún más exigente que el que... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL