Rutgers Classifieds>Rutgers Online Courses>Buyer Behaviour and Analysis (2023 T2)

Buyer Behaviour and Analysis (2023 T2)

About this Course

For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this behaviour is shaped by the social and cultural environment, as well as a number of psychological factors. You will learn about decision-making processes in consumption behaviour in different buying situations. This will develop your ability to integrate marketing processes at a higher level. Concepts drawn from various disciplines such as psychology, economics and anthropology will be examined. This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Created by: Curtin University

Level: Advanced


Related Online Courses

Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move from transaction m... more
Este curso será dado em Português. Um dos desafios que os governos, as instituições públicas, os organismos não governamentais, as agências de desenvolvimento e outros atores que promovem o desenv... more
Please note: the UMD Power Lab is an optional lab, highly recommended, and costs an additional fee. Please read the important statement at the bottom of the description Emotional intelligence is... more
Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is d... more
Now more than ever, you are going to school, working, and living in communities with people who think, look, and have beliefs different from your own. This 45-minute course will give you the skills... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL