Brand Management
About this Course
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you! This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.Created by: Indian Institute of Management Bangalore
Level: Introductory
Related Online Courses
This course is part of the Certified Lifestyle Medicine Executive MicroMasters program which consists of 9 courses and a capstone exam. After completing the program, you can also apply to Doane... more
1 What is feedback? 2 Why you need to understand the impact of feedback? 3 Dimensions of feedback? 4 How can feedback improve effectiveness and efficiency? 5 What skills you should have for giving... more
It shouldn’t be surprising to observe that we live in a rapidly changing world requiring rapidly changing skills, if we are to happily exist in our professional and social environments. The very d... more
When asked, many people cite public speaking as one of their biggest fears. In fact, many renowned public speakers admit that they were once extremely anxious about speaking in front of groups.... more
Do you ever struggle to manage work and the rest of your life? You are not alone. Men and women all over the world are trying to figure out the impossible work-life “balance” and instead ach... more
Powered by
