Platform Strategy for Business
About this Course
Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate. This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition. Learners in this course will solve real-life problems using concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory. The instructor for this course literally wrote the book on the topic: " Platform Revolution: How Networked Markets Are Transforming the Economy --and How to Make Them Work for You. " This course is part of both the Digital Leadership and Product Management MicroMasters programs.Created by: Boston University
Level: Intermediate
Related Online Courses
Do you speak “business"? You will. This course is designed to give you the terminology, concepts and frameworks necessary to understand businesses, to unpack their constituent parts, and to build y... more
The Japanese economy was once described as the “rising sun,” overcoming all odds to become an economic superpower. In the late 1980s and early 1990s, many of the largest companies in the world wit... more
Supply shortages, pandemics, military wars, trade wars, and other disruptive events have a significant impact in both consumer behaviour and product availability. Companies are becoming aware that... more
This course is part of the Certified Lifestyle Medicine Executive MicroMasters program which consists of 9 courses and a capstone exam. After completing the program, you can also apply to Doane... more
Are you an engineer, technology innovator or just curious about the rapidly evolving landscape of what’s possible in the 4th Industrial Revolution? Learn through a series of case studies how to u... more
Powered by
