About this Course

Through a combination of lectures, business case studies, and hands-on learning this course provides an introduction to data analytics techniques and their application in business. The case studies explored will illustrate how companies are leveraging different sources of data, including “big data,” with different analytical techniques, to improve performance. You will receive hands-on learning through a free web-based graphical development environment that will allow you to practice using some of these tools themselves. You will also gain an understanding of the many possibilities for applying data science in business, and will be able to consider additional learning opportunities to gain further depth. This course is an excellent resource for managers who see the opportunity to use data analytics in business but do not have the skills and background to engage with data analytics themselves.

Created by: The University of Michigan

Level: Introductory