NYU Classifieds>NYU Online Courses>Positioning: What you need for a successful Marketing Strategy

Positioning: What you need for a successful Marketing Strategy

About this Course

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract.

Created by: IE Business School


Related Online Courses

This Specialization is designed to equip you with a basic understanding of business finance, accounting, and data analysis. We\'ve put together these three courses with the explicit intent of... more
Be a part of a growing Workday ecosystem and work with best-in-class technology and applications. No coding experience is needed as the Workday architecture is configuration based. Take the first... more
The Large Language Models Specialization equips learners with a solid foundation and advanced skills in NLP, covering LLM fundamentals, data preparation, fine-tuning, and advanced techniques.... more
This specialization helps analysts advance their data analysis skills by learning to manipulate, transform, and visualize data in Tableau, one of the most widely used data visualization tools.... more
Imagine yourself as a digital guardian, a cyber sentinel at the frontlines of Google Cloud security, safeguarding valuable assets from the world of cybercrime. This certificate program is your... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL