Marketing Mix Implementation
About this Specialization
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.Created by: IE Business School
Related Online Courses
In this course, you will learn the science behind how digital images and video are made, altered, stored, and used. We will look at the vast world of digital imaging, from how computers and digital... more
Are you passionate about helping people change their lives with skills and jobs so they can earn a good living and feel fulfilled by the work they do? Do you want a rewarding career that advances... more
Athletes, lawyers and team executive experts provide insight in how law and regulations intersect with data analytics and sports management techniques for best practices in the sports industry.... more
This course is aimed at anyone interested in applying machine learning techniques to scientific problems. In this course, we\'ll learn about the complete machine learning pipeline, from reading in,... more
By the end of this project you will understand the secret behind creating successful and click-worthy Pinterest pins using Canva for your own Business. You will learn Pinterest pin format... more
Powered by
