Generative AI in Marketing
About this Specialization
Marketing is an important application of Generative AI to create personalized and targeted marketing campaigns to stay ahead of the competition. Customers expect more personalized and engaging experiences from brands. This specialization introduces the building blocks of Generative AI and how Generative AI frameworks, applications, and considerations are essential to create and sustain an effective AI marketing solution. This specialization is ideal for marketing professionals who want to learn the basic Generative AI principles and use Generative AI to increase productivity for marketing services within their organization.Created by: University of Virginia Darden School Foundation
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