Estrategias Sustentables del Green Marketing
About this Course
Conviértete en el experto que desarrollará un pensamiento analítico del Green Marketing y sus principales herramientas teórico-prácticas para incorporar el medioambiente en las decisiones de mercadotecnia empresarial, despertando un comportamiento socialmente responsable con el medioambiente, de manera que se puedan proponer Estrategias Sustentables de productos ecológicos o servicios ecoamigables enfocados a segmentaciones de consumidores verdes. Intégrate al curso de Estrategias Sustentables del Green Marketing que abordará los antecedentes, evolución, conceptos asociados a la realidad medioambiental y su relación con la planeación estratégica para productos o servicios Eco-friendly; asimismo, el análisis del consumidor socialmente responsable y su relación con los factores de actitud e intención de compra hacia las marcas verdes en el mercado actual.Created by: Universidades Anáhuac
Level: Intermediate
Related Online Courses
In this course you will learn about great culture – the goal of every great leader. Find out how happy you are personally and at work, be able to make the case for happiness at work as a critical s... more
Strategic Account Management will examine a major challenge of sales teams - how to maintain your customer relationships in a competitive marketplace and how to grow their business with you. In... more
Biotech companies are revolutionizing the world we live in. However, when starting a biotech venture, innovators face business challenges that go beyond regular business formation–protecting t... more
In this course, you’ll build the foundations of humor at work. You’ll explore the neuroscience of laughter and why it’s a superpower that increases bonds, creativity, and resilience on virtu... more
The SSCP01 course introduces learners to the foundations of both Sustainability and Supply Chain. As a current or future professional in either industry, the course provides general background on... more
Powered by
