About this Course

Did you know that leveraging AI in advertising can significantly boost engagement and streamline the ad creation process? In today\'s fast-paced digital marketing landscape, staying ahead with innovative tools is essential. This Guided Project was created to help aspiring digital marketers and small business owners harness the power of Meta Ads Manager\'s Generative AI (GenAI) features to create impactful advertising campaigns. More specifically, in this 1-hour long project-based course, you will learn how to: 1. To create an ad set, including setting the campaign objective , target audience, and budgeting 2. To effectively use Background Generation, Text Variations, and Image Expansion features to create visually appealing and engaging advertisements, applying best practices 3. Troubleshoot common issues encountered while using GenAI features to ensure smooth ad creation and management. To achieve this, you will create a complete advertising campaign by working through a real-world scenario. Acting as an entry-level Digital Marketing Specialist for Bella Beauty, a small cosmetics business, you will plan, design, and prepare an ad campaign using Meta Ads Manager\'s GenAI tools, simulating a real-world marketing project. This project is unique because it combines theoretical knowledge with practical application, allowing you to gain hands-on experience with cutting-edge AI tools in digital advertising. In order to be successful in this project, you will need a basic understanding of digital marketing principles and familiarity with Meta Ads Manager. No prior experience with AI tools is required, as you will learn everything you need throughout the course

Created by: Coursera Project Network