Design Thinking: Discovery Tools
About this Course
Welcome Designers! In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.Created by: University of Virginia

Related Online Courses
This course provides information about attraction and relationships, broadly defined. Topics in the course include how people learn about each other, the mechanisms that underlying the initial... more
In this short course, you will discover the transformative impact of generative AI on businesses and professionals. This course is suitable for anyone interested in learning about business and... more
In this project-based course, you will learn how to use the Python programming language and Pandas as a data analyst. A data analyst analyzes and visualizes data, as well as communicates the... more
This capstone course is the 3rd and final course of the specialization Advanced Spacecraft Dynamics and Control. It assumes you have completed the prior courses on \"Attitude Control with Momentum... more
This specialization is specifically designed to equip aspiring project managers and professionals with the essential skills and knowledge required to excel in project management and prepare for the... more