About this Course

This comprehensive course on Persuasive Communication is designed to guide students from fundamental concepts to advanced techniques necessary for enhancing their communication skills in a professional setting. Across five lectures, students will explore key strategies to influence and motivate their audiences, applying these techniques in real-world situations through case studies and practical exercises. From developing credibility and logical speech structure to emotional connection and the art of storytelling, this course provides thorough training to become an effective and persuasive communicator.

Created by: IESE Business School