Managing Marketing in the Hospitality and Tourism Industry
About this Course
Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers. Students' learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings. Note that this course is priced at USD $278.Created by: The Hong Kong Polytechnic University
Level: Intermediate
Related Online Courses
In the modern workplace, it’s crucial to know how to analyze, synthesize, and tell stories with data. This self-paced career development course will help you learn how to use a spreadsheet a... more
This course will soon be retired. Last day to enroll is 03/10/2023. In our interconnected and complex world, leaders are faced with both internal and external stakeholders. Problems have to be... more
Electric cars are more than a novel means of mobility. They have been recognized as an essential building block of the energy transition. Fulfilling their promise will imply a significant change in... more
This business and management course, taught by Harvard Business School professor Tarun Khanna, takes an inter-disciplinary approach to understanding and solving complex social problems. You will... more
Have you ever wondered about the right methods to improve productivity, configure your supply chain or address the demand on hand? In recent years, businesses have strived to improve productivity... more