Brand Management
About this Course
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you! This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.Created by: Indian Institute of Management Bangalore
Level: Introductory
![](http://d278sointswlfn.cloudfront.net/256418c29d28b6d7a0183b423c9f3bba%2F600x400xwidth%2F98%2Fhttps%2Fprod-discovery.edx-cdn.org%2Fuloop%2Fr%3D4%2Fjpg%2Fmedia%2Fcourse%2Fimage%2F536a7021-86cc-47bd-b2a7-f7e029bb0e96-6a45a4a503b0.small.jpg)
Related Online Courses
Sustainability is one of the key issuesfacing today’s society. This is underlined by the increasing attention on sustainability issues by governments, media, academics and industry. In the c... more
To ensure that the family business transcends and the company is sustained over time, in this course of entrepreneurship and business administration, you will have the opportunity to understand the... more
La inteligencia artificial es una disciplina de las ciencias de la computación que ha buscado emular los procesos del pensamiento humano para crear máquinas inteligentes que logren tomar d... more
This business course helps you to read and understand financial statements to evaluate how business performance is affected by four fundamental drivers of profitability viz., asset management, cost... more
Sustainable agri-food chains should operate in a manner that exploits and optimizes the synergies among environmental protection, social fairness and economic growth. Today, societal stakeholders... more