About this Course

Brainstorm, brainstorm! UX Design is not just about having ideas! The user-centred approach fuels innovation in ways that support incremental, radical and disruptive innovations towards great user experience like no other. User experience design helps the team hone down on a new concept, on general interactions, on desired experiences, before jumping into user interface design (the next MOOC!). Learn divergent ideation methods to bring creativity to problem-solving, whether you are called upon for a simple redesign or a major change in a digital offering. Use convergent ideation methods to anchor a new concept within your business context, seeking win-win innovation for all parties involved, within the project team, across the organisation including external end-users. Thinking through innovation helps position even the smallest change into a long-term perspective. No wonder Design Thinking is a highly valued method. No previous knowledge needed. Join us in the journey to master the divergent and convergent ideation methods. Unlock their potential, through the UX Design and Evaluation MicroMasters, or as an individual course.

Created by: HEC Montréal

Level: Intermediate