About this Course

As a business-related term, Thought Leadership is of recent origin – may be just two to three decades old. Although it has existed for a much, much longer period, it has not been studied or researched systematically (much less published) as a concept, as it should have been. That is the reason the concept still remains somewhat vague for most students and business practitioners. The term Thought Leadership means creation and dissemination of ideas that have a direct bearing on the business, ideas that tend to bring in a value addition to the business, and result in growth of business, performance and ultimately, profitability. It is much broader a concept than innovation in business. Most successful businesses of the world have practised Thought Leadership for success, even if they did not specifically use the term. For examples, the concepts like Total Quality management (TQM), Business Process Re-engineering (BPR), Customer Relationship Management (CRM) and even technological tools like cloud computing are the direct outcome of Thought Leadership. Some of the highly successful companies such as IBM, PwC, McKinsey, Deloitte, BCG have used this concept for their own growth as well as their clients’. As a business tool, Thought Leadership is becoming more and more popular with companies all over the world as its contribution to business growth and wealth creation is recognised by modern businesses. The course is designed to give clarity on the concept of Thought Leadership, how it works and its usefulness, with examples. The course will be useful for all those who want to be business leaders with an edge over their competitors.

Created by: State Bank of India

Level: Introductory