The Strategy of Content Marketing
About this Course
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.Created by: University of California, Davis
Related Online Courses
Leverage your imagination and curiosity to think creatively! Find outside-the-box solutions to even your toughest challenges.Created by: Arizona State University more
This course is targeted to early career and novice researchers writing their first major competitive biomedical / health research grant proposals. After the course, you will be able to: 1) Identify... more
This specialization is intended for intermediate level learners with basic programming skills and basic cybersecurity knowledge. Through this course learner will learn about advanced secure... more
This 70 minutes guided project is for beginner learners of HTML. It will include CSS and a small mention of Javascript. You will learn how to style and organize the page content using classes and... more
With the sequencing of the human genome and the genomes of other organisms, we now have a list of the parts that make up these genetic systems. Using this information, researchers are now able to... more
Powered by
