The Good, Bad, and Ugly of Marketing - Jagdish Sheth
About this Course
This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.Created by: Kennesaw State University
Related Online Courses
Do you know that research shows that progressive web apps can increase user engagement by 180%? In this 1.5-hour long project-based course, you will learn the basics of creating a progressive web... more
The goal of this specialization is to provide a comprehensive and holistic view of business intelligence and its enabling technologies, including relational databases, data warehousing, descriptive... more
This specialization offers the latest developments in blockchain technology through a highly engaging learning experience with animated video components and intuitive course flow to maximize your... more
This is a self-paced lab that takes place in the Google Cloud console. This hands-on lab shows you how to create a small App Engine application that displays a short message. Watch the short video more
This Specialization is intended for learners seeking to develop the ability to visualize data using R. Through five courses, you will use R to create static and interactive data visualizations and... more
Powered by
