Sustainable Agri-food Marketing
About this Course
The learner will explore sustainable marketing and incorporate the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry. They will take the long-term view that includes multiple scales local, national, and global, envisioning different possibilities for the future of food. Leveraging the best communication and media to eliminate the old while promoting the new products, programs, and systems matters immensely in getting the population to adopt a sustainable food futures model. Learners will imagine, create, and promote the food futures they want for their organizations, their communities, and the world. Learners will also identify target audiences and needs, and develop authentic positioning, distribution, promotion and communications for sustainable agri-food systems.Created by: Doane University
Level: Intermediate
Related Online Courses
Hoy más que nunca los ciudadanos demandan una administración pública ágil y proactiva que les permita hacer sus trámites sin moverse de sus casas –en otras palabras, demandan un gobierno digita... more
Do you have a passion for buildings and want to contribute to a sustainable environment? Then this is your chance to make a difference! The biggest sustainability challenge for cities worldwide is... more
Developed through a collaboration between HarvardX and the Institute for Healthcare Improvement, PH 556x: Practical Improvement Science in Health Care: A roadmap for getting results will provide... more
El liderazgo está en todas partes. Está implicado en casi cada acción social. Muchas personas que tienen el potencial de ser líderes no se dan cuenta, necesitan desarrollar su potencial de lid... more
In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy. This course... more
Powered by
